The Experts are teaching us how to make money on Tik Tok and we are definitely listening. Learn how to grow and create content with massive success.
How To Make Money On Tik Tok
Do you want to grow and make money on Tik Tok? There is none better to learn from than Drew German “DreaKnowsBest” and Anna O’Brien “GlitterandLazers.” Drea was recently named Tik Tok creator of the year and is easily the girl next door you always wished you had. Anna, shares her fearless fashion sense, DIY ideas, and fashion hauls in a way you’ve never seen. Together they came to the Disney Creators Conference and shared their best practices and advice with us. Now I am sharing them all with you!
What is Tik Tok?
TikTok is a social network for sharing user-generated videos, mostly of people lip-synching to popular songs. Users can create and upload their own videos where they lip-synch, sing, dance, or just talk. You can also browse and interact with other users’ content, which covers a wide range of topics, songs, and styles.
Who is using Tik Tok?
TikTok is recommended and intended for kids 13 years and older. According to the app’s community guidelines, it can be safe for teens with proper parental guidance. Just be mindful and think PG-13 as a rating.
How does Tik Tok make money?
TikTok offers in-app purchases of coins, starting at 100 for $0.99 and leveling up to 10,000 for $99.99. Users can give coins to their favorite creators, who can in turn exchange them for digital gifts.
The more you create, the more potential to earn money. The more people like you and enjoy your content, the more money you will make.
Can I Make Money Becoming a Tik Tok Creator?
Absolutely! Anna and Drea help break down their best ideas to learn how to make money on TikTok.
Creating a channel that others want to follow and keep coming back to will allow you to build a following that is loyal and interested in you and the content you create.
Brands are paying attention to Tik Tok in a whole new way and there is so much opportunity for you to grow and make money. Once you get to the point of counting followers in the thousands brands will start to pay attention and reach out to you for partnerships that could earn you a lot of money.
Brands would ask that you incorporate the unique personality/style that you’ve developed on Tik Tok and incorporate their brand/service in a unique way. The benefit of Tik Tok is that often it doesn’t have to feel like a commercial, it is more that their product is seen in a fun way that you choose!
Make sure you have your email available so that brands can reach out to you directly. The ability to add a link to your profile was just rolled out on Tik Tok and this will help increase brands interest in working with influencers to point them to a certain service or website.
10 EXPERT TIPS FOR HOW TO GROW ON TIK TOK:
Use all 10 tips or pick and choose what will work for you. Just know the more you do, the more it will pay off in the end and your audience is sure to love it.
These tips are coming from a couple creators that are having massive success. Drew German (DreaKnowsBest) and AnnaO’Brien (GlitterandLazers) definitely know what they are talking about.
1. Show What Your Passion Is
Tik Tok is a platform that is raw and fast. You have at best 60 seconds to share a message, entertain, teach, share a laugh, or create a recipe.
Figure out what your passion by asking yourself what is something you could share over and over and not get sick of it. Food? Fashion? Dance? Crafts? The market is there for you, you simply need to sort out what you WANT TO DO and go after it.
2. Make It Fun
Tik Tok is a fun space. It is never meant to be taken too seriously. In fact, Anna and Drea both agree that they like to do sketches that often include a blooper at the end to keep their audience guessing or wanting to watch again and again.
What could you add to your video to create a wow moment or cause someone to laugh out loud. Not all accounts are centered around comedy per say, but they all have a common thread of being light hearted.
3. Make It Relatable
Whatever kind of content you’re creating you want to make it something that allows the viewer to think, “that is so me!” Paing the world as you see it and be creative in that expression.
4. Dance! If You Can. Just Move!
Tik Tok grew from an app originally called musically and is built around music and expression. If you have the ability to incorporate this into your content do it! Even dance tutorials where you break the moves down are a lot of fun.
Most of the dances are NOT hard. They usually include 4-5 basic movements. Find a popular song or dance on Tik Tok and give it a go! You may never know what could come from it!
Don’t feel comfortable dancing on Tik Tok? Make your objects/story telling do the “dancing” for you.
5. Allow Your Uniqueness to Come Through. People are Craving to see Others Like Them on the Screen.
Anna said, “I represent what a lot of you could be. I became popular in CUBA and put on an outfit, walked around the city. Woke up with a million followers. BE interesting and relatable. Something you connect to and don’t feel isolated by.”
She says that because she was able to step out of the “mold” and represent plus size women she has opened doors for fashion, brand collaborations, and creators every where. Why is this so important? She says it makes all of the difference because she allowed others who feel underrepresented be seen. She says she allows them so “see there is somebody else like me in the world.”
6. Let Go of the Idea of Doing it the Right Way. Don’t Overthink it. Be in the Moment.
Tik Tok is at its best when it represents real life moments. Sometimes having too detailed of a plan makes the video be seen less.
Drea says that it is when she has a stain on her shirt or a wrinkle in her pants that is when she gets even more engagement because her viewers are so detail oriented and love to catch the little glitches!
“Leave the messes and imperfections. Imperfection is perfection. Every video that has the messes is the one that gets more views.”
7. Music is Key to Success!
Use the discovery page to find relatable songs, popular songs, and fun songs that will paint the story you are trying to tell. You can find trending sounds and music on the discovery page that will help you find some inspiration.
Use every beat. Every change in a sound should effect the video, change location, go to a new clip. You can save your video in draft mode, so don’t feel like you need to do everything all at once. Use the beat to split scenes, change looks, or change up the content.
8. Use Hashtags
Use hashtags that relate to the message/video you are trying to create on Tik Tok. Do not use a hashtag like #fyp or others that may look trendy when they have nothing to do with your video. According to Anna and Drea they can “go out of style” and show you don’t know what you’re doing.
My advice? Go to popular creators and use the hashtags they’re using or ones that are trending from the discovery page.
9. Keep it Short
Do not feel like you need to fill up a whole minute. Often times the shorter it is the better. Their suggested time for Tik Tok length is 15 seconds!
10. Plant an Easter Egg
Have something going on in the background so that kids have something else to look at. Teenagers want to see the details even in the 15 seconds. Diet Coke in the background. They just want to relate to you.
What is excited about the background that shares the story of who you are.
Something that makes you more HUMAN. How do I be the most human right now. Real moments in your life.
Learning the choreography? Do a blooper at the end to make them want to watch it again.
Is there still an opportunity to grow on Tik Tok?
Absolutely! The platform is only a couple of years old and is gaining speed quickly. Here are some categories that Drea and Anna agree are both gaps in Tik Tok that could be filled:
Fashion is a huge opportunity right now. Swap out your outfits and put your best foot forward!
Education is always a good idea. Pick your angle and share what you’ve got!
So what are you going to do?? What is your passion/angle for Tik Tok?
When I first heard Drea give the advice of sharing your passion it stressed me out a bit because there is so much I don’t KNOW. I don’t know what my angle is or if my current brand would translate to Tik Tok. (This was a conversation we had after her presentation was over.) Her advice was simple.
“You don’t need to know NOW. It took me four years to figure it out. Just start doing stuff and see what feels right and you’ll figure it out as you go!” ~Drea German
Stop Wishing and Start Doing
I still have a lot to figure out, but I’m ready to stop thinking about it and just do it.
Remember that TikTok is a public social media and that you should never share too much personal information. There are creeps out there, keep yourself safe! Follow the code of conduct set out by Tik Tok, keeping your content respectful and clean.
Try your best to improve each video as you go. Keep a consistent posting calendar and try to set yourself apart in a way that makes you stand out of the crowd.
I’m going for it! Please come join me so we can be friends! You can find me (Camille Walker) @MyMommyStyle.